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NYC Mayor Moves to Ban Over Sized Sugary Drinks

TimesAtlanta | By
Posted:  June 4, 2012  //  No comments

By now we’ve all heard of First Lady Michelle Obama’s “Lets Move” initiave aimed to reduce childhood obesity through comprehensive strategies such as exercise, proper food choices, and overall better choices in life. On a national level – this is a wonderful strategy to increase overall awareness of this growing epdemic.

Now, lets look at New York’s effort:

New York City Mayor Bloomberg will introduce a ban on sugary drinks which restricts the size of soft drinks to 16 ounces. City Hall officials citing a 2006 study, argue that sugary drinks are the largest driver of rising calorie consumption and obesity. They note that sweet drinks are linked to long-term weight gain and increased rates of diabetes and heart disease.

Lets say you are a New Yorker and you want more soda – what do you do?  Buy more soda??  Will that be possible? What about exercise and better food choices?  Althought NY City Officials admitted this is simply ONE major step towards the problem - will it actually work?

Other studies show that people given larger portions simply consume more without noticing it or reducing calorie consumption at subsequent meals. Portion sizes of sugary drinks have ballooned drastically over the last 50 years, from 12 ounces to 32 ounces for a large beverage at a typical fast-food restaurant, not as a result of consumer demand but because of corporate decisions.

Regardless of who is right “freedom of choice” will decide when and if this plan will work.

 

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